# cost of living

Hunan’s Talent Push: Provincial Boss Returns to the Recruitment Stage to Win China’s Youth

Hunan’s party secretary Shen Xiaoming has doubled down on a province-wide campaign to lure young people, pitching a mix of university resources, industry anchors and low living costs as reasons to relocate. The drive is part of a broader national scramble for talent amid demographic headwinds and will test whether second-tier regions can convert recruitment into long-term, high-value growth.