# cultural branding
Latest news and articles about cultural branding
Total: 2 articles found
Bright Dairy Repackages Itself for 2026: From High‑Protein Yogurt to Museum Tie‑Ins and City‑Exclusive Milk
Bright Dairy launched a broad 2026 strategy in Shanghai that combines product science, cultural branding, upgraded subscription services and experiential tourism. The company is betting that premium, functional dairy products and city‑specific storytelling will deepen consumer loyalty and lift margins as it expands its industry chain control.
Bright Dairy Reboots Growth with Tech, Culture and a Shanghai‑Only Milk
Bright Dairy used a high‑profile Shanghai launch to roll out premium and localized products, service upgrades and cultural tourism projects that combine R&D, urban branding and experiential marketing. The moves reflect a broader strategy by Chinese state‑linked consumer firms to compete on quality, provenance and health functionality rather than price alone.