# design secrecy

Shangjie Insists Z7 Winter‑Test Photos Are Real, Not AI — A Test of Trust in Auto PR

Shangjie Automotive denied claims that images of its Z7 undergoing winter testing were AI‑generated, saying the pictures are authentic but intentionally camouflaged to protect design details. The incident highlights how generative AI and an attention‑hungry media environment complicate automakers’ efforts to communicate progress without inviting skepticism.