# digital platforms
Latest news and articles about digital platforms
Total: 3 articles found
China Cracks Down on “Big Fonts, Small Print” Ads — Regulators Demand Clearer Claims and Proof from Marketers
China’s market regulator has ordered a six‑month campaign to root out misleading advertising practices such as oversized headline claims paired with tiny disclaimers, unsubstantiated “first/best” assertions, and selective citations. The Notice tightens evidence requirements for advertisers, expands oversight of major publishing platforms, and signals a broader push to restore consumer trust and market order.
Founder Retreats, Platforms Battle for Spring Gala, and a Dumpling Chain Goes Global: Three Shifts in China’s Consumer Sector
Jia Guolong has stepped down from key roles at an entity related to the Xibei chain amid a reputation crisis, signalling retrenchment by a founder-led brand. Kuaishou joined other major platforms to distribute the 2026 Spring Festival Gala in multiple digital formats, intensifying a broader competition for national cultural content. Meanwhile, dumpling chain Yuanji Yunjiao has expanded to 15 overseas outlets as it pursues a Hong Kong listing, underscoring the push by mid-sized Chinese food brands to internationalise.
China’s Dining Boom Draws Top Capital — But Winners Will Be Small Stores with Tough Supply Chains
Top-tier capital is increasingly targeting China’s restaurant industry, shifting the investment focus from rapid outlet expansion to small, high-quality stores, resilient supply chains and digital brand-building. The move is professionalising operations and will likely prompt clearer regulation and greater transparency, but success will hinge on balancing freshness, cost and platform economics.