# digital red envelopes

Alipay Issues Tap‑to‑Send 'Red Envelope' Card — A Physical Key to Fee‑Free Lunar New Year Gifting

Alipay launched a physical 'tap' red‑envelope card on Jan 29 that lets users send and receive digital red packets by tapping their phones, with zero fees. The card is a marketing and engagement play aimed at converting offline gifting rituals into sustained digital payments activity, while raising routine security and data‑privacy considerations.