# experiential tourism

Bright Dairy Repackages Itself for 2026: From High‑Protein Yogurt to Museum Tie‑Ins and City‑Exclusive Milk

Bright Dairy launched a broad 2026 strategy in Shanghai that combines product science, cultural branding, upgraded subscription services and experiential tourism. The company is betting that premium, functional dairy products and city‑specific storytelling will deepen consumer loyalty and lift margins as it expands its industry chain control.