# frontline subsidies

JD Pumps More Than ¥1.3bn into Frontline Pay as E‑commerce Faces Cost and Reputation Pressures

JD.com has allocated over ¥1.3 billion in subsidies for frontline employees, a move that supports delivery and warehouse staff amid weak consumer demand and reputational pressure. The measure protects service capacity and signals responsibility, but it also raises questions about margin impact and whether the boost will be temporary or structural.