# green consumption

China’s New-For-Old Subsidies Spark Surge in Appliance and Smart-Device Sales, Selling Over 15 Million Units in January

China’s subsidy programme for appliance trade‑ins and purchases of digital and smart products produced more than 15 million unit sales in January, generating nearly 590 billion yuan in turnover. The rapid local rollout — with all 32 regions activating subsidies — signals an early policy success in boosting consumption and encouraging greener, higher‑tech upgrades, though risks remain around front‑loading, fiscal cost and recycling capacity.