# gufa gold

Laopu Gold’s 20–30% Price Shock Sparks Queue Mania, Resale and a Bid to Be China’s Next Luxury Name

Laopu Gold implemented a large 20–30% retail price increase that triggered massive online and in-store demand, queues and a small secondary market for orders. The episode underlines growing overlap between Chinese heritage gold brands and international luxury consumers while exposing risks from copycats, price volatility and possible demand fatigue.