# i6

Li Xiang Dials Down the Growth Fever: Li Auto’s Year of Fixes, Not Expansion

Li Auto reported substantial year‑on‑year profit and revenue declines for 2025 and has set a more modest growth target of just above 20% for 2026. CEO Li Xiang has launched operational changes — a partner store model, network rationalisation and AI initiatives — and emphasises 2026 as a year of repair and strategic repositioning rather than aggressive scale‑up.