Latest news and articles about liquor industry
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Jinzhongzi, an Anhui-based baijiu maker and former provincial heavyweight, has warned of a ¥150–190 million loss for 2025 — its fifth consecutive annual loss. The company is highly dependent on low-price and provincial sales, has failed to scale mid- and high-end channels, and remains without a permanent general manager after China Resources’ 2022 investment failed to deliver a turnaround.
