# liquor industry
Latest news and articles about liquor industry
Total: 2 articles found
Chairman of Wuliangye, a 400-billion-yuan Icon, Placed Under Investigation — Another Shock for China’s Baijiu Giant
Zeng Congqin, chairman of Wuliangye, has been placed under disciplinary and criminal review by Yibin city authorities. The probe compounds an already difficult period for the baijiu maker, which posted steep year‑on‑year declines in 2025 as the broader liquor market contracts and distribution prices collapse. Investors and the market will watch leadership succession and governance responses closely as Wuliangye navigates a deep industry adjustment and a heightened regulatory climate.
Heritage Baijiu Brand Jinzhongzi Sinks Deeper as China Resources’ Rescue Stalls
Jinzhongzi, an Anhui-based baijiu maker and former provincial heavyweight, has warned of a ¥150–190 million loss for 2025 — its fifth consecutive annual loss. The company is highly dependent on low-price and provincial sales, has failed to scale mid- and high-end channels, and remains without a permanent general manager after China Resources’ 2022 investment failed to deliver a turnaround.