# live‑stream e‑commerce

China Turns the Screws on Live‑Stream Commerce: Platforms to Bear Whole‑Chain Responsibility

China’s market regulator announced an escalation in live‑stream e‑commerce oversight, insisting platforms act as gatekeepers and promoting a ‘one case, three investigations’ enforcement model. The measures include tougher verification, a national platform standard, targeted inspections of counterfeit and deceptive practices, and new tools that can limit a streamer’s traffic or suspend broadcasts.