# livestream commerce
Latest news and articles about livestream commerce
Total: 2 articles found
Inside China’s Private‑Domain Sales Machine: Cheap Medicines Repackaged and Sold at Five‑Fold Markups to the Elderly
A 3·15 investigation exposed a private‑domain marketing industry in China that repackages low‑cost medicines and supplements into expensive, persuasive video lectures sold to elderly consumers. The scam hinges on fabricated expert authority and intimate social‑platform channels, yielding markups of up to five times the purchase price and prompting renewed regulatory scrutiny.
Livestream Smear and Corporate Freefall: How a Social‑Media Feud Pushed Xibei to the Brink
A months‑long dispute between influencer Luo Yonghao and Xibei chairman Jia Guolong over whether Xibei serves ‘‘pre‑made’’ food has driven a severe drop in customers and the planned closure of over 100 stores. The episode spotlights the clout of livestream personalities, gaps in regulation over pre‑made food, and a tightening of platform moderation as China seeks clearer rules for such public confrontations.