# livestream e-commerce
Latest news and articles about livestream e-commerce
Total: 4 articles found
Three Sheep Bets Its Comeback on Khaby Lame — Can 36 Months of Operating Rights Turn Global Fame into Sales?
Three Sheep has secured 36 months of exclusive global operating rights to Khaby Lame via a partnership tied to a small US-listed company, a move designed to jumpstart overseas growth after domestic setbacks. The arrangement sidesteps heavy-capital buys and IPO routes but hinges on the company’s ability to convert global influence into sustainable e-commerce revenues amid execution, market and governance risks.
China's 'Oriental Selection' Takes Copycat Shop to Court — A Test for Brand Protection in Livestream Commerce
Oriental Youxuan — the company behind the popular Oriental Selection livestream brand — has sued a Xi'an individual merchant called Zhenxuan Jubao for unfair competition. The Xi'an Xincheng People's Court issued service by public notice and scheduled an open hearing after the evidence phase, highlighting broader tensions over name imitation in China's livestream e‑commerce sector.
Why Selling Spring Couplets Turned a TV-Host-Turned-Streamer Into a Target: The Politics of China’s Live‑commerce Shake‑up
A minor livestream sale of inexpensive spring couplets by popular host Dong Yuhui ignited disproportionate criticism framed as cultural and social harm. The episode exposes a deeper conflict between entrenched distribution interests and a rising class of livestream anchors whose factory‑to‑consumer model lowers prices and challenges incumbents' margins.
Shuibei Shock: How a Livestream Gold Platform’s High‑Leverage Bets Triggered a Tens‑of‑Billions Crisis
A livestream‑built Shenzhen gold retailer, Jieweirui, suspended withdrawals after leveraged, option‑style products it sold to retail customers blew up amid sharp rises in precious‑metal prices. The firm's unlicensed, high‑leverage mini‑program ecosystem created large asymmetric exposures and possible illegal fundraising, affecting investors across many provinces and threatening Shuibei’s reputation as a jewellery hub.