Latest news and articles about mall strategy
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Two mall‑focused Chinese nut chains have turned ordinary roasted seeds into high‑priced, boutique products, prompting social‑media backlash as consumers discover hefty price tags and uneven claims of same‑day roasting. The strategy — premium positioning through mall locations, sensory retailing and influencer seeding — has driven rapid expansion but now faces slowing store openings and scrutiny over whether the premium is justified.