# malls

China’s “Snack Ambushers”: Mall Nut Shops Charge Premiums for Experience, Not Always Freshness

Popular mall-based nut chains in China have been selling ordinary snacks at premium prices by packaging them as high-end, freshly roasted products and leveraging mall footfall and influencer marketing. Rising customer complaints about high bills and questions about the authenticity of “same-day roasting” have slowed expansion and exposed risks to the brands’ pricing logic.