# market maturation

China’s Cheap-Coffee Era Winds Down as Kudi Drops Its 9.9‑Yuan Anchor

Kudi has ended its near two‑year 9.9‑yuan unlimited drinks promotion, loosening the low‑price anchor that reshaped China’s coffee market. The move reflects a broader industry shift from aggressive price wars to brand, product and operational refinement amid global coffee supply pressures that make price rises more palatable.