# marketing
Latest news and articles about marketing
Total: 3 articles found
Zeekr Warns Early 8X Leak Disrupted Launch Rhythm, Underscoring PR Risks in China’s EV Race
Zeekr said parts of its forthcoming 8X model's information leaked ahead of schedule, disrupting the planned release rhythm and prompting the company to reassert the importance of orderly product launches. The episode highlights how leaks can distort marketing, dealer and competitive dynamics in China's cutthroat EV market.
Tencent Goes Back to Red Envelopes: ¥1bn AI‑fuelled Giveaway Floods WeChat Groups
Tencent launched a RMB 1 billion Yuanbao campaign on February 1 that uses shareable red envelopes and limited 10,000‑yuan reward cards to drive viral engagement on WeChat. The mechanics are designed to pull users back into existing social networks, accelerating distribution for Tencent’s new AI‑oriented app while raising questions about spam, abuse and regulatory attention.
Former Huawei and Li Auto Executive Joins Avita as Vice‑President to Lead Marketing and Product Operations
Sun Baigong, who has held senior roles at Huawei and Li Auto, has been appointed vice‑president of Avita Technology to lead marketing and product operations. The hire underscores Avita’s focus on commercialisation and reflects a wider trend of consumer‑tech executives moving into China’s EV sector.