# merchant squeeze

Why China’s Takeaway Prices Are Rising Even as Platforms Subsidise Orders

China’s food‑delivery subsidy war is squeezing restaurant margins: platforms run aggressive promotions to retain users while shifting costs onto merchants through fees, required discounts and business‑manager interventions. The dynamic is forcing many eateries to raise prices or opt out of promotions, prompting regulatory scrutiny and raising questions about the sustainability of current platform strategies.