# milk tea
Latest news and articles about milk tea
Total: 3 articles found
Once China’s Milk‑Tea Champion, Xiangpiaopiao Sees Profits Halved as Business Model Wobbles
Xiangpiaopiao, once the leading listed milk‑tea brand in China, reported a 2025 net profit decline of roughly 50–60% and an 11% drop in revenue, driven by weak sales of seasonal brewed products. The company is pursuing diversification—opening fresh tea shops and planning a factory in Thailand—but these moves carry execution risk and will likely require sustained investment before improving results.
China’s Viral AI App Crashes as Free ‘Milk Tea’ Giveaway Overwhelms Servers
Qianwen’s app crashed amid overwhelming demand for a widely publicised free milk-tea promotion, prompting the operator to ask users for patience and to confirm voucher validity until Feb 28. The outage exposes tensions between explosive AI-driven marketing and the logistical and regulatory realities of fulfilling mass consumer promotions.
Alibaba’s Qianwen Turns Lunar New Year into a Milk‑Tea Blitz — And Strains Stores, Couriers and Systems
Alibaba’s Qianwen launched a 30 billion yuan promotional blitz offering free orders that generated roughly 10 million orders in nine hours, crashing ordering systems and overwhelming tea shops and couriers. The firm extended voucher expiry dates to ease pressure while markets cheered the traffic; analysts warn the stunt highlights logistic limits and the difficulty of turning subsidy‑driven users into loyal customers.