# monetization
Latest news and articles about monetization
Total: 2 articles found
Bilibili’s Profit Moment Tests the Limits of Monetising Youth Culture
Bilibili reported its first full-year adjusted profit in 2025, driven largely by a surge in advertising, especially AI-related ads. But the company faces a strategic dilemma: monetise the creator-driven community and risk eroding the emotional bonds that differentiate it, or protect community norms and limit short-term revenue growth.
China’s Podcast Moment: Celebrities, Platforms and the High‑stakes Rush into Video Talk Shows
A wave of Chinese celebrities and influencers are launching video podcasts as platforms such as Bilibili and Xiaohongshu weaponise creator funds and tools to win high‑value audiences. The format boosts engagement and brand opportunities but faces hurdles: high production costs, uneven on‑camera talent, and a concentration of success among established personalities.