# online car sales

Why JD’s Drive into Car Sales May Be the Wrong Route to Beat Meituan

JD.com and Meituan have turned car sales into a new competitive front, reflecting a deeper battle for high-frequency user engagement in China’s instant-retail era. While both platforms see vehicle retail as an entry to lucrative aftermarket services, JD may achieve faster gains by prioritising daily-use services like shared bikes to boost app open rates rather than doubling down on selling cars or high-barrier travel businesses.