# pre-made food
Latest news and articles about pre-made food
Total: 2 articles found
A Founder’s Fight with Public Perception: Why Xi Bei’s 102 Store Closures Are More Than an Influencer Feud
Xi Bei will close 102 stores and lay off about 4,000 workers as it faces over RMB 600 million in projected losses, a crisis compounded by a public feud between founder Jia Guolong and influencer Luo Yonghao. The dispute highlights how consumer perceptions, amplified online, can inflict severe damage on dining chains already facing a broad consumption downturn and dimming IPO prospects.
Livestream Smear and Corporate Freefall: How a Social‑Media Feud Pushed Xibei to the Brink
A months‑long dispute between influencer Luo Yonghao and Xibei chairman Jia Guolong over whether Xibei serves ‘‘pre‑made’’ food has driven a severe drop in customers and the planned closure of over 100 stores. The episode spotlights the clout of livestream personalities, gaps in regulation over pre‑made food, and a tightening of platform moderation as China seeks clearer rules for such public confrontations.