# price compliance

Xiaomi Auto Backs Beijing’s Pricing Code — A Signal that China’s EV Market Must Compete on Quality, Not Discounts

Xiaomi Auto has publicly endorsed China’s new automotive pricing compliance guidelines, committing to transparent pricing, an end to price fraud and coordination with partners to enforce the rules. The move aligns Xiaomi with Beijing’s push to shift the auto industry away from discount‑led competition toward quality and technology‑driven value creation.