# product launch
Latest news and articles about product launch
Total: 2 articles found
Xiaomi Sets Stage for EV Push with New-Generation SU7 Launch on March 19
Xiaomi will officially launch the new-generation SU7 electric sedan on March 19, alongside a laptop and a smartwatch, signalling a continued push into vehicles framed as part of its consumer-electronics ecosystem. The event will be watched for pricing, technical specs and production plans that will determine whether Xiaomi can scale in a fiercely competitive Chinese EV market.
Honor’s Magic V6 Launch Turns into a Durability Spectacle — and a Marketing Risk
At its March 10 launch, Honor staged a dramatic durability demonstration for the Magic V6 foldable — including pull-ups with a folded phone and grinding its screen with a power drill — while announcing a starting price of 8,999 yuan. The stunt grabbed headlines but leaves open questions about long-term reliability, independent verification, and the reputational risks of theatrical product launches.