# property marketing

When Developers Gift Gold: How Chinese Realtors Used Bullion to Sell Flats as Prices Slid

Chinese developers have used gifts of gold and other in-kind incentives to bridge the gap between asking prices and buyer expectations during a property downturn. A recent rise in bullion prices has made some of these promotions look like profitable hedges in hindsight, but industry practitioners say the effect is coincidental and marketing-driven rather than a durable solution to weak demand.