# red packet
Latest news and articles about red packet
Total: 2 articles found
WeChat Blocks Viral Red‑Packet Links as Tencent Cracks Down on Incentivised Sharing
Tencent limited the ability to open Yuanbao red‑packet campaign links directly in WeChat after user complaints that the promotion used task‑based incentives to induce high‑frequency sharing in group chats. Citing its external link rules against share inducements, Tencent moved to restrict the links while Yuanbao says it is urgently revising its sharing mechanism.
Pony Ma Rolls Out RMB1bn ‘Red Packets’ for Yuanbao as Tencent Pushes AI Social Play
Tencent is deploying a RMB1 billion Lunar New Year red‑packet campaign to drive users to Yuanbao, an AI‑focused social app, while accelerating internal AI reorganisations and hiring. The company hopes the promotion and a new feature called Yuanbao Pai will reproduce the viral network effects of WeChat’s early red‑packet phenomenon and bind content, communications and generative AI.