# reputation management

China’s Reputation Reset: State Censure of Influencers, New Oriental’s High-Profile Hire, and AI’s Push into Culture and Medicine

China’s state media has publicly criticised influencers for treating large online platforms as private domains, urging greater responsibility after a viral restaurant closure. In parallel, New Oriental hired charity leader Chen Xingjia as a senior adviser with a 1.5 million yuan salary as part of a reputational reset, while Chinese tech firms push AI into museums and drug discovery through high-profile partnerships.