# retail demo

Retail Demo Backfires: Xiaomi Staff Tosses Phone to Prove Durability — Screen Cracks, Public Questions Follow

A Xiaomi store employee’s attempt to demonstrate a phone’s drop resistance ended with the device’s screen cracking, and the clip sparked online mockery and questions about who should pay for repairs. The incident underscores how live retail demonstrations can backfire, creating reputational and liability headaches for manufacturers and retailers.