# retail strategy
Latest news and articles about retail strategy
Total: 2 articles found
China’s Cheap-Coffee Era Winds Down as Kudi Drops Its 9.9‑Yuan Anchor
Kudi has ended its near two‑year 9.9‑yuan unlimited drinks promotion, loosening the low‑price anchor that reshaped China’s coffee market. The move reflects a broader industry shift from aggressive price wars to brand, product and operational refinement amid global coffee supply pressures that make price rises more palatable.
Yonghui’s Costly Copycat Gambit: Why Mimicking Pangdonglai Is Deepening Its Losses
Yonghui’s 2025 results reveal a RMB 2.14 billion loss and the fifth straight year of deficits after an aggressive refit programme modeled on Pangdonglai. Traffic gains from the refits have not translated into profit because Yonghui has replicated the superficial features of Pangdonglai without its deep labour, procurement and trust‑based economics, leaving the chain cash‑strained and dependent on a risky RMB 3.1 billion fundraising round.