# retail trust

China’s Livestreaming Boom Deflates: From Hangzhou’s Tower of Stars to a Nation-wide Reset

China’s livestreaming industry is undergoing a broad correction: rents and anchor incomes have plunged in hubs like Hangzhou even as the national ecosystem remains large. Oversupply, weaker consumer spending, rising complaints and tighter regulation are forcing a shift from spectacle-driven growth to a trust‑and‑quality‑focused model.