# sexualization

Coconut-Drink Maker’s Sexist Stunts Keep Backfiring: How Yeshui Treats Fines as Free Publicity

Yeshui Group sparked a fresh backlash after factory banners bluntly sexualised female employees and linked breast size to coconut juice. The incident continues a pattern of provocative campaigns that have repeatedly drawn fines and online condemnation, highlighting the costs of shock-driven marketing in China’s increasingly scrutinised consumer environment.