# snack premiumisation

From Sunflower Seeds to Sparkling Cases: China’s Snack Shops Rebrand as Luxury Retail

China’s traditional fried‑snack and nuts sector has been recast as a premium retail category, with mall stores, designer packaging and viral products pushing prices into ranges once associated with luxury goods. Rapid brand upgrades and industry growth coexist with consumer resistance and the risk that price rises will outstrip perceived value.