Latest news and articles about social media backlash
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A public feud between Xibei founder Jia Guolong and influencer Luo Yonghao has coincided with a sharp operational retrenchment at Xibei, which plans to shutter 102 stores after reporting a 50% drop in January sales. The episode highlights how reputational attacks over alleged use of pre‑prepared ingredients can amplify real economic fragility in China’s full‑service restaurant sector.
