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Li Yapeng’s vocal defence of a benefactor who helped Yānrán Angel Children’s Hospital has turbocharged his livestreaming comeback, drawing millions of followers and hundreds of millions of RMB in sales. The publicity also lifted Tiandi Online—an investor in Li’s cultural company—into a sharp stock rally, despite the firm warning of substantial 2025 losses. The episode underscores how Chinese celebrity philanthropy can rapidly translate into consumer and market effects, exposing companies and donors to reputational and regulatory risks.
