# three‑drum washing machine

Haier’s Human‑First AI Play: From a Douyin Sketch to a 400,000‑Unit Hit and an Industry Roadmap

At an AI launch in Shanghai, Haier chairman Zhou Yunjie showcased a user‑driven innovation model: a consumer sketch on Douyin prompted engineers to build a three‑drum washing machine that has sold over 400,000 units. Haier is pushing AI across operations and product lines while arguing that the future value of technology lies in addressing real human needs and preserving human traits like empathy and responsibility.