# user acquisition
Latest news and articles about user acquisition
Total: 6 articles found
China’s Tech Giants Burn Billions in a New Year ‘Red-Envelope’ Bet to Buy AI Habit
China’s leading tech firms have poured 45 billion yuan into Spring Festival promotions that tie cash rewards to usage of AI assistants, aiming to convert holiday curiosity into habitual use. The campaign marks a strategic shift from traffic grabs to direct competition for the status of ‘AI super‑entry,’ but its long‑term success will depend on retention and differentiated product value.
AI Red‑Packet War Sends Hong Kong Tech Stocks Tumbling, Tencent Shares Slide Nearly 5%
China’s internet giants have deployed more than RMB4 billion in AI‑themed red‑packet campaigns ahead of Lunar New Year, prompting a sell‑off in Hong Kong technology stocks. Tencent fell nearly 5% as investors weighed rapid user‑acquisition tactics against margin pressure and uncertain monetisation timelines.
Tencent Sprays RMB1bn in Red Packets to Force an AI Door — Can Yuanbao Repeat WeChat’s Coup?
Tencent’s Yuanbao launched a RMB1 billion red‑packet promotion that briefly flooded social networks and propelled the app to the top of China’s app charts. The campaign aims to replicate WeChat’s 2014 red‑packet playbook to seed Yuanbao as a mainstream AI assistant, but faces steeper challenges: lower natural frequency of AI usage, stronger competition, model quality concerns and the well‑documented difficulty of turning paid acquisition into long‑term retention.
Pony Ma Bets on Another Red‑Envelope Blitz to Jump‑Start Tencent’s AI App
Tencent will give away 10 billion yuan in Spring Festival red envelopes via its new AI app Yuanbao, aiming to reproduce the viral growth that WeChat achieved in 2015. The campaign underscores Tencent’s strategy of using cultural moments and heavy subsidies to drive rapid user adoption of new services, even as it faces competitive and regulatory pressures.
Baidu and Tencent Splash Cash Ahead of Lunar New Year — A High‑stakes Push for Users and AI Attention
Baidu will distribute RMB 500 million via its Wenxin assistant between January 26 and March 12, while Tencent’s Yuanbao plans a RMB 1 billion Lunar New Year giveaway starting February 1. The campaigns marry traditional festival red‑packet culture with AI marketing and social sharing tactics to boost engagement and gather user data ahead of a critical commercial season.
Baidu Throws Its Hat Into the New Year AI Bonanza with a RMB 500m Red‑Envelope Push
Baidu is offering users a share of RMB 500 million in cash rewards via its Wenxin assistant from Jan 26 to Mar 12, with individual prizes up to RMB 10,000, and has been named chief AI partner for the 2026 Beijing Spring Festival Gala. The promotion is a marketing gambit to boost engagement and legitimacy amid intense competition among Chinese tech firms for AI users, but it carries economic and regulatory risks.