# user engagement

Alipay’s Lunar New Year Drive Adds a ‘Health Fu’ — Ant’s Mascot Hands Out New Red Packets as Platforms Battle for Holiday Attention

Alipay will start its 2026 Lunar New Year "collect‑fu" campaign on February 3 and is introducing a new "Health Fu" red packet distributed by Ant Group’s mascot, Ant Afu. The addition refreshes the platform’s seasonal engagement playbook and ties holiday promotions to health themes that can support product cross‑selling while smoothing regulatory optics.