# user engagement
Latest news and articles about user engagement
Total: 2 articles found
Kuaishou’s Spring Festival Gambit: Red‑Envelope Games Drive DAU to a New Peak
Kuaishou’s 2026 Spring Festival campaign produced record daily activity driven by gamified cash incentives and QR‑based greetings, with a 60% rise in users of a shake‑to‑get red‑envelope feature and nearly 80 million participants across key events. The results highlight the platform’s skill at converting cultural rituals into digital engagement, but leave open questions about sustainability and costs.
Alipay’s Lunar New Year Drive Adds a ‘Health Fu’ — Ant’s Mascot Hands Out New Red Packets as Platforms Battle for Holiday Attention
Alipay will start its 2026 Lunar New Year "collect‑fu" campaign on February 3 and is introducing a new "Health Fu" red packet distributed by Ant Group’s mascot, Ant Afu. The addition refreshes the platform’s seasonal engagement playbook and ties holiday promotions to health themes that can support product cross‑selling while smoothing regulatory optics.