# viral marketing
Latest news and articles about viral marketing
Total: 2 articles found
WeChat Cuts Off Ma Huateng’s Viral Push: Yuanbao’s Red‑Envelope Stunt Blocked for Disrupting Chats
WeChat has blocked Yuanbao’s direct red‑envelope links after users complained about aggressive, task‑based sharing that flooded chats and groups. Yuanbao quickly pivoted to a password‑based sharing model, but the move raised questions about internal alignment at Tencent and the limits of viral acquisition inside dominant platforms.
WeChat Blocks Tencent’s Yuanbao Red‑Envelope Push, Underscoring Platform First Rule
WeChat has restricted direct opening of links from Tencent’s Yuanbao app, after the app’s New Year ‘red‑envelope’ campaign spread via high‑frequency share tasks and drew user complaints. The move exposed a strategic rift within Tencent between a product philosophy that defends user experience and a group push to drive rapid user acquisition through viral mechanics.