# youth
Latest news and articles about youth
Total: 3 articles found
China’s New Recruitment Push: Local PR, Family Legacies and the Drive for Tech-Savvy Recruits
China’s 2026 recruitment drive blends localised social-media outreach, multigenerational patriotic storytelling and career-focused messaging to attract young recruits, including those with technical skills the PLA increasingly needs. As the state readies for the PLA centenary, the campaign aims to bolster human capital for modern, information-intensive warfare while reinforcing domestic support for military modernisation.
From Campus Halls to Village Streets: China’s Local Push to Boost 2026 Military Recruitment
Local military recruitment offices across China have launched a multi-pronged publicity drive to boost 2026 enlistment, using campus outreach, village visits, market booths and ceremonial honours to explain policies and incentivise service. The campaign reflects efforts to secure better-qualified volunteers amid demographic constraints and to embed military service within local social and political narratives.
China Doubles Down on Recruit Outreach as 2026 Conscription Drive Kicks Off
Chinese military recruitment agencies have launched an intensified, varied publicity campaign for the 2026 early conscription period, using campus fairs, household visits and public ceremonies to promote enlistment and veteran benefits. The effort seeks to counter demographic challenges and support the PLA’s modernization by making service both materially attractive and socially prestigious, with particular emphasis on outreach in frontier and rural areas.