Xiaomi unveiled its first Vision Gran Turismo concept car — the Xiaomi Vision GT — at the company’s global launch event in Barcelona and confirmed the vehicle will be shown at the Mobile World Congress. The concept is a pure‑electric, high‑performance design created for Polyphony Digital’s Gran Turismo simulation platform, continuing a collaboration that already placed Xiaomi’s SU7 Ultra inside Gran Turismo 7.
The Vision Gran Turismo programme has for decades invited carmakers to imagine the future of driving free from production constraints. Xiaomi is the 36th brand to join that roster, and the first Chinese brand and first technology company to be invited. The move positions Xiaomi alongside legacy supercar names such as Bugatti, Ferrari and Porsche in a project that blends design theatre, gaming exposure and brand signal‑building.
Xiaomi’s in‑house automotive design chief described the Vision GT as a chance to “think about a supercar from the perspective of a technology company,” emphasising aerodynamic experiments and reflections on electrification and intelligent systems. The company’s earlier copyright filings for visual works tied to the Vision GT make clear this reveal has been premeditated rather than a spur‑of‑the‑moment stunt.
The concept arrives against a backdrop of rapid commercial expansion for Xiaomi’s car unit. The company sells the SU7 and YU7, and reported cumulative deliveries above 410,000 vehicles in 2025, with February 2026 volumes topping 20,000. Xiaomi has started small deposits for a new‑generation SU7 due in April 2026, with modest price increases versus the first generation, and CEO Lei Jun has publicly set a 2026 delivery target of 550,000 vehicles.
For Xiaomi, the Vision GT serves multiple strategic purposes. As a halo project it can elevate brand perception and demonstrate software and aesthetic ambitions that trickle down to mass models. Its presence in Gran Turismo gives the car and the brand global visibility in a low‑cost, culturally resonant channel that reaches both gaming and automotive enthusiasts.
But the exercise also exposes trade‑offs. Building a credible premium image through concept cars and gaming tie‑ins is a long game that must be reconciled with highly capital‑intensive manufacturing, supply‑chain scale‑up and margin pressures in the crowded EV market. Observers will watch whether Xiaomi converts the Vision GT’s design and tech themes into production models, limited‑run halo vehicles, or chiefly uses the concept as marketing leverage.
More broadly, Xiaomi’s step into the VGT project signals a broader evolution: Chinese technology groups are increasingly competing not only on price and volume but on desirability and platform software. That shift will intensify competition with established EV players and incumbent automakers and will matter for how Chinese carmakers are perceived in export markets going forward.