ZTE’s AI Pivot Accelerates: Compute Platforms and AI Phones Power Growth as Margins Come Under Pressure

ZTE’s 2025 annual report shows the company shifting decisively into AI: compute products grew explosively and now make up nearly a quarter of revenue, while AI‑native phones and home terminals are expanding the consumer footprint. Strong top‑line growth has been offset by rising component costs and margin pressure, prompting heavy R&D spending and a push toward integrated solutions to secure long‑term profitability.

Abstract illustration of AI with silhouette head full of eyes, symbolizing observation and technology.

Key Takeaways

  • 1ZTE reported 2025 revenue of ¥133.9bn (+10.4%) and attributable net profit of ¥5.62bn, proposing cash dividends equal to 35% of net profit.
  • 2AI‑related compute business grew ~150% in 2025 and now accounts for 24.6% of revenue; server and storage sales rose over 200% year‑on‑year.
  • 3R&D spending increased to ¥22.76bn (17% of revenue) as ZTE pursues chip, system and software integration to reduce external dependencies.
  • 4Consumer business revenue was ¥33.82bn (+4.4%), with AI phone experimentation (Nubia M153 with ByteDance’s Doubao) and robust growth in gaming and home terminal shipments.
  • 5Margins were squeezed by DRAM/NAND price rises and downstream pricing pressure, leading to a 33.3% fall in attributable net profit.

Editor's
Desk

Strategic Analysis

ZTE’s 2025 results illustrate a strategic pivot that mirrors broader trends across China’s ICT sector: the fusion of connectivity and compute into vertically integrated AI offerings. By leveraging its telecom legacy to optimise networked AI systems and investing heavily in chips and algorithms, ZTE is building a defensible value chain that could lower customers’ TCO and create differentiated solutions. The near‑term challenge is financial: component scarcity and customer bargaining compress margins even as revenue grows. If ZTE can commercialise system‑level agent phones in 2026, scale compute deployments internationally, and gradually substitute higher‑cost components with its own designs, it will turn this current growth spurt into durable competitive advantage. Risks to monitor include continued memory supply volatility, intensified competition from hyperscalers and rivals like Huawei, and potential export‑control frictions that could complicate overseas expansion of sensitive hardware.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

ZTE published its 2025 annual report on March 6, posting revenue of ¥133.9 billion, up 10.4% year‑on‑year, and a net profit attributable to shareholders of ¥5.62 billion. The company declared a cash dividend equal to 35% of attributable net profit, and highlighted 2025 as a watershed year in which it shifted the company’s centre of gravity from traditional carrier equipment toward an AI‑driven “connection + compute” strategy.

Across 2025 ZTE reported an explosive expansion in its compute business: AI‑related revenue grew by roughly 150% and now accounts for 24.6% of group sales. Server and storage sales surged more than 200% year‑on‑year, while data‑centre products rose about 50%, reflecting strong demand from cloud and telecom customers for large‑scale AI infrastructure.

ZTE credits that growth to an early, full‑stack push into AI infrastructure. It has bundled chip development, algorithms, architecture design, delivery capabilities and standards work to offer end‑to‑end systems that it pitches on total cost of ownership (TCO). Products such as high‑efficiency nodes, AiCube integrated systems and Co‑Sight smart factories have been deployed across more than 500 green data centres globally and into core scenarios at leading domestic internet, telecom, finance and power companies.

The compute push has been coordinated with ZTE’s decades of telecom experience. The company argues that modern communications networks act as the nervous system for AI — improving utilisation of distributed compute and reducing system TCO — and has therefore emphasised “connection + compute” as complementary rather than competing businesses.

Those gains were offset by a squeeze on gross margins. Global shortages and sharp price rises for DRAM and NAND Flash in 2025 lifted system costs, while large downstream customers exerted strong pricing pressure, contributing to a 33.3% fall in attributable net profit year‑on‑year. ZTE is not alone: the report cites similarly tepid growth at Huawei and wider stresses across the ICT equipment sector.

To shore up margins and long‑term resilience ZTE is increasing technology self‑reliance. R&D spending reached ¥22.76 billion (about 17.0% of revenue) in 2025, with the company prioritising chip and system integration, scaling compute product volumes to capture procurement economies and shifting from hardware sales toward solutions and services to lift future profitability.

On consumer terminals ZTE is positioning AI phones as the company’s next frontier. Consumer revenue came in at ¥33.82 billion (+4.4%); ZTE says personal device sales achieved double‑digit growth while overseas smartphone shipments and 5G fixed wireless access (FWA/MBB) share held leading positions. ZTE’s Nubia brand, in partnership with ByteDance’s “Doubao” phone assistant, previewed the Nubia M153 with an embedded AI assistant — a proof‑point for the company’s stated ambition to field system‑level “agent” phones in 2026.

Beyond flagship devices, ZTE bills a wide terminal matrix spanning affordable AI phones, foldables, gaming devices under the RedMagic and Nubia Neo lines, and a range of home‑centric smart terminals. The company reports more than 100 million household terminal shipments in 2025, 30 million FTTR sets, global leadership in PON CPE shipments, strong Wi‑Fi 7 positioning and over two million cloud‑PC terminals shipped.

The strategic picture is clear: ZTE is evolving from a traditional telecom‑equipment vendor into an AI full‑stack provider, integrating network connectivity, edge and data‑centre compute, and AI‑enabled end points. The opportunity is large — industry forecasts put 2026 global AI spending in the trillions of dollars with infrastructure consuming over half — but execution hinges on sustaining supply‑chain stability, improving margins and commercialising system‑level AI terminals at scale.

For international observers the report is a test case in how Chinese ICT players are reorienting toward AI across hardware and software, and how incumbents with network assets seek to monetise the transition. ZTE’s results show traction but also the industry‑wide reality that rapid top‑line AI growth can coexist with near‑term profit pressure as component markets tighten and pricing competition intensifies.

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