# Nubia
Latest news and articles about Nubia
Total: 2 articles found
ZTE’s AI Pivot Accelerates: Compute Platforms and AI Phones Power Growth as Margins Come Under Pressure
ZTE’s 2025 annual report shows the company shifting decisively into AI: compute products grew explosively and now make up nearly a quarter of revenue, while AI‑native phones and home terminals are expanding the consumer footprint. Strong top‑line growth has been offset by rising component costs and margin pressure, prompting heavy R&D spending and a push toward integrated solutions to secure long‑term profitability.
Honor, Baseus and Nubia Join AliExpress Push as 50+ Chinese Brands Race to Grow Overseas
More than fifty Chinese consumer-tech brands, led by Honor, Baseus and Nubia, have joined AliExpress’s “Super Brand Going Overseas” programme to accelerate international sales. The move bolsters Alibaba’s cross-border marketplace while reflecting a wider trend of Chinese firms using platform partnerships to globalise amid domestic slowdown and intensifying competition.