Ferrari is preparing to cross its most significant rubicon yet as it finalizes the details for its first all-electric supercar, reportedly named the 'Luce.' Sources indicate that the Italian marque has set a preliminary price tag of €550,000 (approximately $590,000), positioning the vehicle well above its internal combustion counterparts. The Luce is scheduled for a world premiere next month in Rome, marking a historical pivot for a brand defined for nearly a century by the roar of the V12 engine.
The pricing strategy reveals Ferrari’s intent to maintain ultra-exclusivity in the battery-electric era. At over half a million euros, the Luce will be significantly more expensive than the Purosangue SUV, which starts at around €450,000. By pricing its first EV at a premium, Maranello aims to signal that the shift to electric propulsion does not represent a dilution of the brand, but rather an evolution into a new tier of high-performance luxury.
Technically, the Luce is expected to be a tour de force. It features a four-motor layout producing over 1,000 horsepower and utilizes a bespoke 122kWh battery pack developed with SK On cells. Ferrari claims these cells boast the highest energy density in a production EV at 195 Wh/kg. Despite the inherent weight of batteries, the car is projected to hit 100km/h in just 2.5 seconds, supported by an 800V architecture that allows for an 80% charge in just 15 minutes.
To address the loss of the traditional engine note, Ferrari is deploying patented acoustic technology to amplify the motor’s natural frequencies into a 'growl' rather than a hum. Furthermore, the car will feature a 'virtual gearbox' designed to mimic the tactile sensation of gear shifts. This focus on sensory feedback suggests that Ferrari is acutely aware of the risk that electric motors could commoditize the driving experience, making the vehicle feel like a high-end appliance rather than a mechanical masterpiece.
The interior also marks a high-profile collaboration with legendary former Apple designer Jony Ive. Eschewing the industry trend toward massive, distracting touchscreens, Ive’s design reportedly prioritizes intuitive, tactile functionality. This 'anti-screen' philosophy seeks to return the focus to the act of driving, suggesting that true luxury in the digital age is the ability to interact with a vehicle in a simple, analog fashion.