Xiaomi’s transformation from a consumer electronics giant into a formidable player in the electric vehicle (EV) sector has reached a new milestone. Founder Lei Jun recently confirmed that the latest iteration of the SU7 sedan has surpassed 70,000 'locked' orders, signaling sustained demand for the brand’s flagship model. This momentum comes as the company maneuvers to optimize its production efficiency and phase out early-bird purchase incentives by mid-May, marking a shift from market penetration to operational scaling.
The figures released for early 2026 illustrate a trajectory that has blindsided traditional automakers. Xiaomi reported April deliveries exceeding 30,000 units, a significant jump from previous months, pushing its cumulative 24-month delivery total past the 655,000 mark. Having already surpassed its 2025 target of 300,000 units by delivering over 410,000 vehicles, the company is now fixated on a 550,000-unit annual goal for 2026, a feat that would cement its status among the world’s top EV producers.
To manage this explosive growth, Xiaomi has revamped its executive suite, appointing automotive industry veteran Hu Zhengnan as its first-ever Chief Technology Officer. Perhaps more telling is the elevation of Song Gang, a former Tesla executive who was instrumental in the rapid ramp-up of the Giga Shanghai factory. These appointments suggest that Xiaomi has moved past the 'proof of concept' phase and is now addressing the 'delivery hell' that often plagues high-growth automotive startups.
Beyond the SU7, Xiaomi is diversifying its product matrix to capture higher-margin segments. The upcoming YU7 GT, a performance SUV designed for long-distance travel, is slated for a late May debut, while the high-end VisionGT concept car recently made its domestic appearance at the Beijing International Auto Show. Financially, the pivot is paying off; the company’s EV and AI division revenue recently breached the 100-billion-yuan threshold, growing over 200% year-on-year and proving that the 'smartphone-to-car' ecosystem is a viable financial engine.