The Service Pivot: Why Professional Robots Are Set to Rule the Trillion-Yuan Automation Market

Keenon Robotics CTO Liu Fei predicts the global robot market will reach 1.12 trillion RMB by 2030, with professional service robots leading the charge. This segment is expected to outpace the broader market with a 24.6% growth rate, eventually becoming the dominant force in robotics.

A modern humanoid robot with digital face and luminescent screen, symbolizing innovation in technology.

Key Takeaways

  • 1The global robotics market is projected to reach 1.12 trillion RMB by 2030 with a 20% CAGR.
  • 2Professional service robots will be the fastest-growing segment at 24.6%, reaching a value of 6300 billion RMB.
  • 3By 2030, service robotics is expected to surpass industrial robotics as the largest segment in the industry.
  • 4Advancements in embodied AI and demographic labor shortages are the primary catalysts for this market shift.

Editor's
Desk

Strategic Analysis

The pivot toward service robotics marks a critical maturation point in the 'Embodied AI' era. For years, the robotics narrative was dominated by precision manufacturing; however, we are now entering a phase where the 'unstructured environment' of human life is being conquered by automation. China’s aggressive push into this space is strategic: it possesses the unique combination of a massive manufacturing supply chain and a rapidly aging society that desperately needs labor-saving technology in the tertiary sector. The 2030 forecast highlights that the next trillion-dollar battleground in tech won't just be about software in our pockets, but autonomous agents in our physical spaces, fundamentally altering the economics of the global service industry.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

By 2030, the global robotics landscape is expected to undergo a seismic shift, with service-oriented machines finally eclipsing their industrial counterparts. At the 2026 Humanoid Robot Technology Application Summit, Liu Fei, Chief Strategic Technical Officer of Keenon Robotics, projected that the total market will swell to 1.12 trillion RMB (approximately $155 billion). This growth represents a robust 20% compound annual growth rate (CAGR), signaling a maturation of the sector from experimental technology to essential infrastructure.

While industrial robots have long been the backbone of the sector, the real story lies in the 'professional service' segment. This category, which includes machines designed for logistics, healthcare, and hospitality, is forecasted to grow at a staggering 24.6% annually. By the end of the decade, professional service robots are expected to account for 6300 billion RMB of the total market, officially becoming the industry's largest sub-sector.

This transition is driven by a convergence of demographic pressures and technological breakthroughs. As aging populations in major economies like China and Japan create acute labor shortages in the service sector, the demand for 'embodied AI'—robots that can navigate complex, human-centric environments—has moved from a luxury to a necessity. Companies like Keenon, which initially gained fame for restaurant delivery bots, are now positioning themselves at the center of this broader automation wave.

The rise of service robots is fundamentally different from the previous era of factory automation. Unlike industrial arms fixed to a shop floor, these next-generation machines must interact with the public, requiring sophisticated sensors and adaptive intelligence. The data suggests that the hardware is finally catching up with the software, allowing for a scalable rollout of autonomous assistants in hospitals, hotels, and retail spaces across the globe.

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