Latest news and articles about Apple China
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Apple has launched a large Lunar New Year promotion in China that cuts 2,000 yuan off the iPhone Air and applies discounts across Macs, iPads and accessories. The move, coupled with deeper third‑party markdowns, points to inventory and demand pressures for the iPhone Air months after its launch and illustrates Apple’s tactical use of price to defend share in a fiercely competitive high‑end Chinese market.
