Latest news and articles about Arne Freundt
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Anta’s €1.5 billion purchase of a 29.06% stake in Puma comes as the German brand reports a sharp 2025 loss, widespread market declines and a costly inventory reset. Anta hopes to use its China retail know‑how, supply‑chain efficiency and a measured board presence to revive Puma’s fortunes, but faces substantial risks around brand positioning, channel conflict and execution.
