# Automotive Marketing
Latest news and articles about Automotive Marketing
Total: 2 articles found
A Founder’s Fury: Why Wei Jianjun’s Public Meltdown Signals a Crisis for Great Wall’s Premium Ambitions
GWM Chairman Wei Jianjun publicly lambasted his marketing team during the V9X SUV launch, highlighting deep internal anxieties over the brand's positioning. As the Wey brand faces stiff competition from tech-driven rivals like Li Auto and Huawei, GWM is betting on its modular 'Guiyuan' platform to reclaim its status as China's premier luxury automaker.
The Surname on the Line: Great Wall Motor’s Identity Crisis in a Tech-Driven Era
Great Wall Motor Chairman Wei Jianjun publicly rebuked his marketing team during the V9X SUV launch, highlighting internal tensions as the automaker struggles to match its engineering with brand prestige. The launch of the multi-energy Guiyuan platform represents GWM's defiant stand against pure-EV competitors in an increasingly crowded luxury SUV market.