# Bethesda

Nvidia’s DLSS 5 Triggers Backlash Over “AI-Altered” Game Characters — CEO Counters Critics

Nvidia’s unveiling of DLSS 5 at GTC, a generative‑AI upgrade aimed at producing near‑photoreal game visuals on consumer GPUs, prompted public criticism after demo characters appeared noticeably altered. CEO Jensen Huang rejected the critiques, saying developers retain fine control over generative outputs; Nvidia and partner studios say the demos were early previews and that players can choose whether to use the feature. The coming months will test whether Nvidia can reconcile technical ambition with artistic control and consumer trust.